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Understand customers. Outsell competitors.

Heavy equipment financing data gives you timely, accurate intelligence you need to grow market share and improve profitability. Only EDA has it.

Who uses EDA?

Forward-thinking industrial and capital equipment companies depend on Randall-Reilly’s EDA for both strategic planning and tactical execution.




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Data Driven Strategic Business Insight

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Lead Generation for Your Dealership

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Insight for Investors and Analytics

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Gain Competitive Advantage

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Build Your Sales Pipeline with Qualified Prospects

We use EDA Online to analyze competitor manufacturers and what they’re selling in a particular dealer’s market. We can then help that dealer stock and market the right products for their market. With customer-specific information and mapping, we can demonstrate patterns, then interpret that knowledge into helpful tactics.

Paul Cranage

Senior Manager – Marketing, Mahindra US

Before we had the EDA data, we were really shooting from the hip, chasing contractors we knew. This opens up a lot more opportunities for us. Our sales people use the data pre-sales call to find out which clients have a history of purchasing used equipment. The results are better sales calls and taking up less time from prospects during the process. The EDA data has been a great return on our investment.

George Robertson

VP Business Services, H&E

I have been using and recommending the EDA data for years. We buy and sell used industrial assets and the data from EDA is invaluable in targeting and contacting both buyers and sellers.

Joe Lundvick

Certified Equipment Appraiser at AMEA

There’s opportunity within the EDA data. Many in B2B do not have experience in direct marketing, so it can be difficult to know how to effectively apply the data. Success in DM is driven by the quality of your list, strength of your offer and presentation of creative – in that order. EDA allows you to build a list meeting very specific criteria. If you invest in a strategy to leverage this information and have the discipline to follow through, there is no question that it will pay off.

Scott LoSasso

President LoSasso Integrated Marketing

I have been purchasing EDA data since 1989. Marketers have the information they need at their fingertips while dealer and manufacturer executives can glean powerful decision-making insight from EDA Online.

Bill Tryder III

President Benchmark, The Marketing Company LLC

I can’t say enough about the people of EDA; they are always accessible and proactive with training and knowledge transfer. When we need assistance with a new feature, they handle our inquiries on a one-to-one basis.

Dave Kreis

Area Manager, Iron Planet

We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed. For the larger picture, our strategy is to grow through acquisition, and EDA helps us analyze markets and create sales territories that will work best for us post-acquisition.

Kristin Carey

Marketing Manager, Wisconsin Lift Truck Corp.

Having relied on EDA market intelligence for many years within a variety of job functions for several manufacturers, I can boil it down to this: the people behind the data know what they’re doing — and that expertise remains evident as the product has evolved into EDA Online.

Shane Sirmons

Marketing Manager, Hyundai Construction Equipment Americas

We have been working with EDA for more than a year now and our investment has more than paid for itself. We’re finally able to properly determine our own market share as well as forecast the purchase patterns of customers and potential customers.

Joe Hendrickson

Sales Operation Manager, Schwarze Industries

In Marketing, we use EDA Online for lead generation, tracking both purchases and refinances. This allows us to keep close tabs on our targets and competitors. We’ve found EDA Online to be extremely beneficial in selling new equipment as well as aftermarket parts and accessories.

Rachel Ramsey

Database/Marketing Coordinator, Equipment Depot

Nine Industries.
One View of Your Market.

No one gives you insight into your capital equipment industry like Randall-Reilly’s EDA. Decades of experience aggregating equipment purchasing data means we can help you identify trends, determine market share, and best of all – find new customers.

Agriculture | Construction | Lift Trucks
Logging | Machine Tools | Office Equipment
Printing | Trucking | Woodworking

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We assemble high quality data then analyze and organize our database to give you actionable leads.

At the core of each record is a cleaned and verified UCC filing, enhanced with additional contacts and D&B® firmographic data.

Learn how EDA works to . . .

Request a Personalized Demo

In 20 minutes or less, you’ll be taking the first step toward better strategy and faster growth. Fill out the form, and we’ll contact you to schedule your personalized demo.

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