Timely data drives smart strategies.
The foundation of EDA lies in the weekly updated company and equipment data. Our clients use EDA to find qualified sales and service prospects, get industry insight, guide strategic planning, and assess competitor market share.
Identify & Qualify Prospects
1. Start with the Search tool.
The Search tool gives you the power to find and save lists of prospects based on 25+ filters, including location, equipment owned, and equipment brand.
- Assign Searches to team members
- Share and export Searches
- Measure your sales progress
Segment with 25+ Filters
Creating regional market share reports or generating leads by sales territory is a snap.
Market Share Reports
Each search you create instantly generates market share reports by brand, model, and equipment.
Map Prospects Instantly
Plot search results by equipment count or view regional populations to identify hot spots.
Match Your List
Upload your house list or an event attendees list and match it to our database of prospects.
The Search tool also works with ...
Automate a Search to target a specific rolling time frame to see who is up for replacement, track all leads in your territory, and much more. Schedule your report for easy distribution to your business partners, sales representatives, dealers, etc.
2. Use the Prospect Profile for sales insights.
The Prospect Profile gives you all the details you need about a prospect to qualify them and to sharpen your sales approach.
The Prospect Profile answers all your questions.
What equipment do they have?
The Equipment tab reveals the prospect’s brand preferences and the types of equipment they’ve financed.
When is their next purchasing cycle?
The Transactions tab shows purchasing patterns so you can know when they’re likely to buy again.
Who should I contact?
Contact information is there for you in the Overview tab. You can save Notes about your interactions too!
Where are they located?
The Map tab gives you directions. Use Route Planner to plan efficient visits to multiple prospects.
The Prospect Profile also works with ...
EDA’s Prospect Relationship Manager (PRM) allows users to track communication and set reminders within their EDA account, making it easy to manage important activities throughout your week.
Watch Your Customers
Know when they buy a different brand or buy from someone else so you can be proactive in retaining them.
Watch Your Competitors
If a conquest account is gearing up for a big project or starts switching brands, you want to be first to know.
Watch Equipment Milestones
Get alerts when equipment financing is expiring or when equipment is up for replacement parts or service.
The Watch tool also works with ...
2. Hotspots.
Get a quick view of the top new and used equipment buyers by state and county.
Filter by equipment family, manufacturer, geography and more.
Check YOY results to spot trends and identify opportunities.
Understand Market Share
1. Know Your Market Share.
Knowing how much of the market you’ve captured lets you set smart goals for growth.
Know where you stand.
See how your brand stacks up by equipment type, company type, and region.
Know the opportunities.
Identify opportunities for market share growth in fragmented markets or new equipment categories.
Know where to expand.
Plan your dealer locations based on market share growth opportunities.
2. Capture trends with IndustryInsights.
All Industries Sales Trend
Your Source for Market Intelligence
Understand how and where buyers have been spending their money to help determine the scope of consumer spending, project growth for a certain product line, or identify the signs of a future downturn.
Measure Your Success
1. Use Watches to Measure Your Success.
Set a Watch for conquest accounts and get alerts for your progress when your brand of new or used equipment is financed.
Measure your trade show success by uploading the list of your booth scans and Watch new transactions for your list.
