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About EDA

Randall-Reilly takes UCC-1 filing data from all 50 states and, using our decades of experience in your markets, cleans, codifies, and augments that data into EDA, your platform for practical business insights that drive growth. Launched by former Dun & Bradstreet executive, Bill Howell, EDA has grown steadily by developing vertical industry market insight and listening to customer needs.

We’ve also been applying emerging technology at every turn. We provide customizable dashboards, sales territory management, and mobile apps to help your team in the field. And we’re not stopping there. We have big plans to keep developing the platform to give you even more insights.

Randall-Reilly’s vision is to continue to bring insight to the vast amounts of available data, helping our clients with both strategic planning and tactical execution. With the insight that the EDA platform brings to the table, businesses can make better decisions by exploiting market opportunities, supporting sales service and dealer strategies, and being informed about regional Hotspots, growth trends, and emerging markets.

Learn more about the ways Randall-Reilly can help you reach your markets at



Matt Reilly

Chief Executive Officer & President

Matt assumed the role of CEO and President in 2021. With more than 25 years of leadership experience in the technology and business services industries, he has held CEO positions and executive roles at global services, consulting and data science companies. Over the course of his career, Matt’s initiatives have resulted in significant revenue growth and the launch of new businesses. He currently serves on the Board of Advisors of Goizueta Business School at Emory University, and has been published in outlets such as Harvard Business Review, the Wall Street Journal and Bloomberg BusinessWeek.


Brent Reilly

Board Director

Brent Reilly assumed the role of Board Director in 2021 after 9 years as President and 6 years as Chief Executive Officer. In tradition with his father, he engineered several strategic changes during his tenure. Prior, Brent served as Vice President of Marketing for the company. Before that, he was General Manager of operations for Randall-Reilly’s Events. Brent has an undergraduate degree from Auburn University and earned a Masters in Business Administration from the University of Alabama.


Prescott Shibles

EVP & GM / Equipment Division

Prescott Shibles joined Randall-Reilly in 2014. As Vice President of Data, Shibles manages our team responsible for EDA and RigDig Business Intelligence, while overseeing Randall-Reilly’s corporate audience intelligence assets. He and his team are tasked with on-boarding offline audience data and developing predictive profiling, audience targeting, and magazine circulation. Prior, Shibles served as Chief Digital and Marketing Officer for Advantage Media and as CEO of Vital Business Media. He was recognized by Min on their Best of the Web and Digital Innovators lists.


Kim Fieldbinder

CPA, Chief Financial Officer

Kim Fieldbinder joined Randall Reilly in late 2017 as the Chief Financial Officer. Prior to this, she served as the Executive Vice President and Chief Financial and Administrative officer of Source Medical Solutions in Birmingham, AL. Fieldbinder started her career as a senior accountant at Ernst & Young, LLP where she assisted in the financial audits of public companies. Fieldbinder is a certified public accountant and she holds a master’s degree in accounting from the University of Alabama and a bachelor’s degree in accounting from the University of Alabama at Birmingham.


Scott Campbell

Vice President, Data Quality

Scott Campbell co-founded Randall-Reilly’s EDA division in 1988. Prior to joining Randall-Reilly, Mr. Campbell held management positions with Dun & Bradstreet and United Parcel Service. Scott’s current duties include data-acquisition, vendor management, and data-quality assurance. Scott holds undergraduate and graduate degrees from UNC-Charlotte and Pfeiffer University. When not working, he enjoys competitive road-cycling, volunteering at the local men’s shelter, and spending time with his grandchildren.


James Vogel

Vice President, Acquisition Diligence and Integration

James Vogel serves as the Vice President of Professional Services for Randall-Reilly. Since joining Randall-Reilly in 2005, James has been helping B2B clients in the Construction, Trucking, Agriculture, Copier, Lift Truck and Machine Tool industries, leverage information to efficiently find new customers and keep their existing customers. Over the years, he has designed and launched multiple new data sets, deployed CRM and marketing automation solutions, and developed and launched the RigDig® portfolio of data solutions. Most recently, James and his team of analysts have been helping Randall-Reilly’s fortune 1000 clients implement data-driven sales and marketing strategies and tactics that improve the client’s sales and marketing efficiency and effectiveness.


Tami Barré

Vice President of Client Experience

Tami Barré joined Randall-Reilly as a Client Success Manager. Her skill at identifying and using tools and processes to optimize client satisfaction put her on a fast-track for growth. Within a relatively short time, Tami was promoted to Senior Client Success Manager, Director of Relationship Management, and now to her current role. As the VP of Client Experience, she is charged with managing the Data Services and Sales Administration teams, Content Development and the Client Success Team, with oversight of nearly two thousand subscription customers. Prior to joining Randall-Reilly, Tami held client, sales and marketing roles at several telecommunications firms, including NORSTAR Networks and BellSouth, all with impressive, measurable accomplishments. She also just completed a twenty-year stint as a soccer mom to her four children, who played at highly competitive levels, with an assist from her husband.


Denise Dresden

Director of Operations

Denise Dresden, Director of Operations is one of our “homegrown” success stories. She has been with Randall-Reilly for nineteen years, working her way through every facet of Production, and sharpening her knowledge of the UCC product that is EDA’s backbone. She has been in her current role for five years, leading a team of more than thirty associates, and is responsible for multiple functional areas, including data acquisitions and research. Prior to joining Randall-Reilly, Denise held a communications role at Sprint for nine years. At work, her passion is mentoring her team. At home, she enjoys being with her husband of more than thirty years, two children, friends, music and great cooking.


Geno Dykes

Director of Sales Operations

Geno has been with Randall-Reilly for nearly seven years now. His responsibilities include sales enablement; ensuring that recruiting client needs are being properly identified, that initiatives are resulting in the right “win,” and optimization of revenue opportunities. Prior to assuming this role, Geno held leadership positions in our digital services group, where he managed recruiting campaigns, led the technical support group, and functioned as an SME in digital recruiting. For several years, before joining us, Geno was an entrepreneur, building custom homes for sale. When he’s not working, he enjoys traveling, and during his travels, striking up conversations with locals, and forging new friendships.


David Rains

Vice President, General Counsel

David joined Randall-Reilly in 2019 as Vice President, General Counsel and Compliance Officer. He joined Randall-Reilly after more than 20 years in private practice counseling businesses in all types of corporate issues from formation, governance, to representing individuals and companies in administrative hearings, mediation, arbitration, non-jury and jury trials in both State and Federal Courts. David earned a BA from Birmingham-Southern College, and his Juris Doctor from the University of Alabama School of Law.  When David isn’t working he enjoys spending time outdoors with his wife and boys mountain biking, hiking, and hunting.

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