Our salespeople have just started using EDA and they love it! When they cold call clients armed with the exact equipment information and contact name they are so much better received. The only aspect of the system I hate is that I receive emails every few days to advise me of sales I did not get! I use this to poke the salespeople.
I regret not adding your data to our marketing efforts years ago.
Eric Williams, President, Business Technology Partners
In Marketing, we use EDA Online for lead generation, tracking both purchases and refinances. This allows us to keep close tabs on our targets and competitors. We’ve found EDA Online to be extremely beneficial in selling new equipment as well as aftermarket parts and accessories.
Rachel Ramsey, Database/Marketing Coordinator, Equipment Depot
We have been working with EDA for more than a year now and our investment has more than paid for itself. We’re finally able to properly determine our own market share as well as forecast the purchase patterns of customers and potential customers.
Joe Hendrickson, Sales Operation Manager, Schwarze Industries
Our channel partners’ sales reps use EDA Online to gain an understanding of the entire population of devices at a particular account. Seeing the entire fleet helps them understand the big picture and bring value to customers. We’ve received feedback from our channel partners that the information is extremely helpful in nurturing relationships and ultimately generating revenue.
Chris Sedlacek, Director Internet & Customer Marketing, BISG Solution Marketing Division, Canon USA
Having relied on EDA market intelligence for many years within a variety of job functions for several manufacturers, I can boil it down to this: the people behind the data know what they’re doing — and that expertise remains evident as the product has evolved into EDA Online.
Shane Sirmons, Marketing Manager, Hyundai Construction Equipment Americas
We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed. For the larger picture, our strategy is to grow through acquisition, and EDA helps us analyze markets and create sales territories that will work best for us post-acquisition.
Kristin Carey, Marketing Manager, Wisconsin Lift Truck Corp.
I can’t say enough about the people of EDA; they are always accessible and proactive with training and knowledge transfer. When we need assistance with a new feature, they handle our inquiries on a one-to-one basis.
Dave Kreis, Area Manager, Iron Planet
I have been purchasing EDA data since 1989. Marketers have the information they need at their fingertips while dealer and manufacturer executives can glean powerful decision-making insight from EDA Online.
Bill Tryder III, President Benchmark, The Marketing Company LLC
There’s opportunity within the EDA data. Many in B2B do not have experience in direct marketing, so it can be difficult to know how to effectively apply the data. Success in DM is driven by the quality of your list, strength of your offer and presentation of creative – in that order. EDA allows you to build a list meeting very specific criteria. If you invest in a strategy to leverage this information and have the discipline to follow through, there is no question that it will pay off.
Scott LoSasso, President LoSasso Integrated Marketing
I have been using and recommending the EDA data for years. We buy and sell used industrial assets and the data from EDA is invaluable in targeting and contacting both buyers and sellers.
Joe Lundvick, Certified Equipment Appraiser at AMEA
Simply put, EDA’s total package of data quality, customer service, delivery mechanism and price is the best in business. If you’re not using their services, you are seriously missing out.
Hanan Fishman, President PartMaker Inc.
EDA market intelligence helped us target potential product owners and identify brand loyalists.
Tammi Wecksler, Manager of Relationship Marketing, AGCO
Before we had the EDA data, we were really shooting from the hip, chasing contractors we knew. This opens up a lot more opportunities for us. Our sales people use the data pre-sales call to find out which clients have a history of purchasing used equipment. The results are better sales calls and taking up less time from prospects during the process. The EDA data has been a great return on our investment.
George Robertson, VP Business Services, H&E
We use EDA Online to analyze competitor manufacturers and what they’re selling in a particular dealer’s market. We can then help that dealer stock and market the right products for their market. With customer-specific information and mapping, we can demonstrate patterns, then interpret that knowledge into helpful tactics.
Paul Cranage, Senior Manager – Marketing, Mahindra US