"We have been working with EDA for more than a year now and our investment has more than paid for itself. We’re finally able to properly determine our own market share as well as forecast the purchase patterns of customers and potential customers."
"Having relied on EDA market intelligence for many years within a variety of job functions for several manufacturers, I can boil it down to this: the people behind the data know what they’re doing — and that expertise remains evident as the product has evolved into EDA Online."
“Using EDA, we’ve been able to look over a prospect’s past purchases, get a better understanding of what equipment they might need, and from there, approach our sales conversations much more strategically.”
"In Marketing, we use EDA Online for lead generation, tracking both purchases and refinances. This allows us to keep close tabs on our targets and competitors. We’ve found EDA Online to be extremely beneficial in selling new equipment as well as aftermarket parts and accessories."
"Our channel partners’ sales reps use EDA Online to gain an understanding of the entire population of devices at a particular account. Seeing the entire fleet helps them understand the big picture and bring value to customers. We’ve received feedback from our channel partners that the information is extremely helpful in nurturing relationships and ultimately generating revenue."
"We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed. For the larger picture, our strategy is to grow through acquisition, and EDA helps us analyze markets and create sales territories that will work best for us post-acquisition."
"Our salespeople have just started using EDA and they love it! When they cold call clients armed with the exact equipment information and contact name they are so much better received. The only aspect of the system I hate is that I receive emails every few days to advise me of sales I did not get! I use this to poke the salespeople.
I regret not adding your data to our marketing efforts years ago."
