EDA provides manufacturers insight to guide market decisions and should be part of your big data strategy.
Data-Driven Business Intelligence
The intelligence we provide is both brand and market specific. It is big picture as well as customer-focused. It is up to the minute and historic. Because it is all these things, it lets you see what no other information source provides.
PRODUCT DEVELOPMENT ↓
DEALER GROWTH ↓
Focus on individual buyers for the exact equipment you manufacture.
- Understand and know your market
- Set sales targets for dealer AOR’s
- Provide quality prospects to dealers
- See regional hot spots, growth trends and emerging markets
“We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed.”
Kristin Carey, Marketing Manager, Wisconsin Lift Truck Corp.
Capitalize on service opportunities in your market.
- Get alerts when buyers purchase equipment you service
- Watch historic data to anticipate wear-part replacement needs
“Having relied on EDA market intelligence for many years within a variety of job functions for several manufacturers, I can boil it down to this: the people behind the data know what they’re doing — and that expertise remains evident as the product has evolved into EDA Online.”
Shane Sirmons, Marketing Manager, Hyundai Construction Equipment Americas
Insights to grow your dealerships.
- Guide market decisions
- Point dealers to qualified sales and service prospects
- Stock the right products at the right time
- Know what competing manufacturers are selling in your dealer’s AOR
“We use EDA Online to analyze competitor manufacturers and what they’re selling in a particular dealer’s market. We can then help that dealer stock and market the right products for their market. With customer-specific information and mapping, we can demonstrate patterns, then interpret that knowledge into helpful tactics.”
Paul Cranage, Senior Manager – Marketing, Mahindra US
Find the targets you need for your captured finance company.
- Help your customers with better rates
- Target competitive equipment owners for refinancing options
Request a Personalized Demo
In 20 minutes or less, you’ll be taking the first step toward better strategy and faster growth. Fill out the form, and we’ll contact you to schedule your personalized demo.
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