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EDA provides manufacturers insight to guide market decisions and should be part of your big data strategy.

Data-Driven Business Intelligence

The intelligence we provide is both brand and market specific. It is big picture as well as customer-focused. It is up to the minute and historic. Because it is all these things, it lets you see what no other information source provides.

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Focus on individual buyers for the exact equipment you manufacture.

  • Understand and know your market
  • Set sales targets for dealer AOR’s
  • Provide quality prospects to dealers
  • See regional hot spots, growth trends and emerging markets

“We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed.”

Kristin Carey, Marketing Manager, Wisconsin Lift Truck Corp.

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Determine and execute marketing strategies with smart data.

  • Generate leads for your sales team
  • Increase your market share by targeting the right prospects
  • Use EDA Priority Prospects to see which prospects are on your site
  • Know which prospects to call when


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Capitalize on service opportunities in your market.

  • Get alerts when buyers purchase equipment you service
  • Watch historic data to anticipate wear-part replacement needs


“Having relied on EDA market intelligence for many years within a variety of job functions for several manufacturers, I can boil it down to this: the people behind the data know what they’re doing — and that expertise remains evident as the product has evolved into EDA Online.”

Shane Sirmons, Marketing Manager, Hyundai Construction Equipment Americas

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Product Development

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Seize product opportunities by understanding soft spots in the market.

  • Know which equipment types are expanding.
  • Discover equipment your customers buy that you don’t offer.
  • Gauge the competitive intensity of equipment and markets.

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Dealer Growth

Insights to grow your dealerships.

  • Guide market decisions
  • Point dealers to qualified sales and service prospects
  • Stock the right products at the right time
  • Know what competing manufacturers are selling in your dealer’s AOR

“We use EDA Online to analyze competitor manufacturers and what they’re selling in a particular dealer’s market. We can then help that dealer stock and market the right products for their market. With customer-specific information and mapping, we can demonstrate patterns, then interpret that knowledge into helpful tactics.”

Paul Cranage, Senior Manager – Marketing, Mahindra US

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Find the targets you need for your captured finance company.

  • Help your customers with better rates
  • Target competitive equipment owners for refinancing options


Nine Industries. One View of Your Market.

Request a Personalized Demo

In 20 minutes or less, you’ll be taking the first step toward better strategy and faster growth. Fill out the form, and we’ll contact you to schedule your personalized demo.

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