Manufacturers
EDA provides manufacturers insight to guide market decisions and should be part of your big data strategy.
Data-Driven Business Intelligence
Our intelligence is provided to suit your brand and target market, offering comprehensive analysis with a customer focus. Our insights stem from up-to-date and historical data, providing unique understanding.
- Sales
Focus on individual buyers for the exact equipment you manufacture.
- Understand and know your market.
- Set sales targets for dealer AOR's.
- Provide quality prospects to dealers.
- See regional hot spots, growth trends, and emerging markets.
“We use EDA information to track competitive brands and to determine exactly when leases are ending in our sales territories. Our sales management team also uses the data to track our inclusion in deals that have been completed.”
Kristin Carey, Marketing Manager
Wisconsin Lift Truck Corp.
- Marketing
Determine and execute marketing strategies with smart data.
- Generate leads for your sales team.
- Increase your market share by targeting the right prospects.
- Use EDA Priority Prospects to see which prospects are on your site.
- Know which prospects to call and when.
- Service
Capitalize on service opportunities in your market.
- Get alerts when buyers purchase equipment you service.
- Watch historic data to anticipate wear-part replacement needs.
“Having relied on EDA market intelligence for many years within a variety of job functions for several manufacturers, I can boil it down to this: the people behind the data know what they’re doing — and that expertise remains evident as the product has evolved into EDA Online.”
Shane Sirmons, Marketing Manager
Hyundai Construction Equipment Americas
- Product Development
Seize product opportunities by understanding soft spots in the market.
- Know which equipment types are expanding.
- Discover equipment your customers buy that you don’t offer.
- Gauge the competitive intensity of equipment and markets.
- Dealer Growth
Insights to grow your dealerships.
- Guide market decisions.
- Point dealers to qualified sales and service prospects.
- Stock the right products at the right time.
- Know what competing manufacturers are selling in your dealer’s AOR.
“We use EDA Online to analyze competitor manufacturers and what they’re selling in a particular dealer’s market. We can then help that dealer stock and market the right products for their market. With customer-specific information and mapping, we can demonstrate patterns, then interpret that knowledge into helpful tactics.”
Paul Cranage, Senior Manager
Mahindra US
- Finance
Find the targets you need for your captured finance company.
- Help your customers with better rates.
- Target competitive equipment owners for refinancing options.
Nine Industries.
One View of Your Market.
With decades of experience aggregating equipment purchasing data, we can assure you that we are the best partner to help you pinpoint trends, determine your market share, and most importantly, find new customers.
Select Your Industry
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