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Equipment Dealers

Smart dealers use smart data to drive their sales, marketing, service, and strategy decisions. Give yourself the EDA advantage.

Gain Competitive Advantage

Randall-Reilly’s EDA delivers customer specifics: names, addresses, make, model and serial number of financed equipment. But EDA also gives you insights by uncovering regional Hotspots and hidden opportunities in your AOR.

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Focus on individual buyers for the exact equipment you sell.

  • Understand and know your market
  • Set sales targets in your AOR’s
  • Provide quality prospects to your sales reps
  • See regional hot spots, growth trends and emerging markets

“Before we had the EDA data, we were really shooting from the hip, chasing contractors we knew. This opens up a lot more opportunities for us. Our sales people use the data pre-sales call to find out which clients have a history of purchasing used equipment. The results are better sales calls and taking up less time from prospects during the process. The EDA data has been a great return on our investment.”

George Robertson, VP Business Services, H&E

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Determine and execute marketing strategies with smart data.

  • Generate leads for your sales team
  • Increase your market share by targeting the right prospects
  • Use EDA Priority Prospects to see which prospects are on your site
  • Know which prospects to call when


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Capitalize on service opportunities in your market.

  • Get alerts when buyers purchase equipment you service
  • Watch historic data to anticipate wear-part replacement needs


“I have been purchasing EDA data since 1989. Marketers have the information they need at their fingertips while dealer and manufacturer executives can glean powerful decision-making insight from EDA Online.”

Bill Tryder III, President Benchmark, The Marketing Company LLC

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Dealer Growth

dealer locations across U.S. map

Insights to grow your dealership.

  • Guide market decisions
  • Find qualified sales and service prospects
  • Stock the right products at the right time
  • Know what competing dealers are selling in your AOR


Nine Industries. One View of Your Market.

Request a Personalized Demo

In 20 minutes or less, you’ll be taking the first step toward better strategy and faster growth. Fill out the form, and we’ll contact you to schedule your personalized demo.

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