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Aftermarket

With EDA’s both up-to-the-minute and historic data, you’ll know which prospects are prime candidates for wear-part replacements and service. Use EDA to increase your aftermarket sales.

Build Your Sales Pipeline with Qualified Prospects

You create parts or software that complements OEM’s equipment. There is no better way to find customers than by using Randall-Reilly’s EDA to pinpoint the owners of that equipment. The market intelligence we provide is both brand and market specific.

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SALES ↓

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MARKETING ↓

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PRODUCT DEVELOPMENT ↓

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Sales


Focus on individual buyers for the exact equipment you sell.

  • Understand and know your market
  • Set sales targets in your AOR’s
  • Provide quality prospects to your sales reps
  • See regional hot spots, growth trends and emerging markets

“In Marketing, we use EDA Online for lead generation, tracking both purchases and refinances. This allows us to keep close tabs on our targets and competitors. We’ve found EDA Online to be extremely beneficial in selling new equipment as well as aftermarket parts and accessories.”

Rachel Ramsey, Database/Marketing Coordinator, Equipment Depot

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Marketing


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Determine and execute marketing strategies with smart data.

  • Generate leads for your sales team
  • Increase your market share by targeting the right prospects
  • Use EDA Priority Prospects to see which prospects are on your site
  • Know which prospects to call when

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Product Development


Seize product opportunities by understanding soft spots in the market.

  • Know which brands and equipment types are growing.
  • See what types of equipment are aging well.
  • Monitor changes in brand market share and brand loyalty.

“Simply put, EDA’s total package of data quality, customer service, delivery mechanism and price is the best in business. If you’re not using their services, you are seriously missing out.”

Hanan Fishman, President PartMaker Inc.

Nine Industries. One View of Your Market.

Request a Personalized Demo

In 20 minutes or less, you’ll be taking the first step toward better strategy and faster growth. Fill out the form, and we’ll contact you to schedule your personalized demo.



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