Identify active equipment buyers before your competitors do.
When it comes to selling equipment, establishing trust, credibility and understanding the buyer’s needs are key. In fact, equipment buyers rate dealer relationship as one of the top purchase influencers, ahead of resale value, financing offers, safety ratings, and operator/driver preferences.
How do you proactively identify buyers looking for new or used equipment before your competitors do? And how can you focus your resources on prospects that are most likely to buy?