An EDA Research Paper

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2014 Benchmarks and Trends in the Construction Industry

Construction equipment dealers share their most effective marketing tactics.

Dealers understand that marketing has been forever changed by the Internet. They wonder how much of their budget to shift from traditional methods to digital marketing. Should they spend money on search engine optimization, paid ad words, video, blogs and social media? To help dealers make those decisions and be more effective with their marketing dollars, Associated Equipment Distributors (AED) and Equipment Data Associates (EDA) joined forces on a comprehensive survey investigating construction equipment dealer marketing practices.