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Timely data drives smart strategies.

Company and equipment data updated weekly is the foundation of the EDA advantage. Our clients use EDA to find qualified sales and service prospects, get industry insight, guide strategic planning, and assess competitor market share.

Uncover Hidden Opportunities

1 EDA Watches make you the first to know.

The Watch tool allows you to set up alerts for new equipment financed or when a prospect has equipment that needs replacing.


Watch Your Customers

Know when they buy a different brand or buy from someone else so you can be proactive in retaining them.

Watch Your Competitors

If a conquest account is gearing up for a big project or starts switching brands, you want to be first to know.

Watch Equipment Milestones

Get alerts when equipment financing is expiring or when equipment is up for replacement parts or service.

Also works with . . .

Custom lists let you upload your own customer or prospect lists so you can be alerted when equipment is financed or when their equipment reaches a milestone for financing, part replacement, or service.
Randall-Reilly will analyze your website visitor traffic and identify matches to our verified EDA Prospect Profiles. On a daily basis, you will receive an email with matched prospects, their location, links to view their Prospect Profiles and the pages they viewed on your website.

2 HotSpots


  • Get a quick view of the top new and used equipment buyers by state and county.
  • Filter by equipment family, manufacturer, geography and more.
  • Check YOY results to spot trends and identify opportunities.
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Request a Personalized Demo

In 20 minutes or less, you’ll be taking the first step toward better strategy and faster growth. Fill out the form, and we’ll contact you to schedule your personalized demo.



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