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Timely data drives smart strategies.

Company and equipment data updated weekly is the foundation of the EDA advantage. Our clients use EDA to find qualified sales and service prospects, get industry insight, guide strategic planning, and assess competitor market share.

Identify and Qualify Prospects

1 Start with the Search tool.

The Search tool gives you the power to find and save lists of prospects based on 25+ filters, including location, equipment owned, and equipment brand.


  • Assign Searches to team members.

  • Share and export Searches.

  • Measure your sales progress.

Segment with 25+ Filters

Creating regional market share reports or generating leads by sales territory is a snap.

Market Share Reports

Each search you create instantly generates market share reports by brand, model, and equipment.

Map Prospects Instantly

Plot search results by equipment count or view regional populations to identify hot spots in your market.

Match Your List

Upload your house list or an event attendees list and match it to our database of prospects.

The Search tool also works with . . .

Find prospects on the go with ProspectMobile. Search by address or current location, identify prospects within a map or list view, filter your searches by proximity, view the prospect overview, and favorite your ideal sales prospects.
Automate a Search to target a specific rolling time frame to see who is up for replacement, track all leads in your territory, and much more. Schedule your report for easy distribution to your business partners, sales representatives, dealers, etc.

2 Use the Prospect Profile for sales insights.

The Prospect Profile gives you all the details you need about a prospect to qualify them and to sharpen your sales approach.


The Prospect Profile answers all your questions.

What equipment do they have?

The Equipment tab reveals the prospect’s brand preferences and the types of equipment they’ve financed.

When are they likely to buy again?

The Transactions tab shows past buying patterns so you can know when they’re likely to buy again.

Who should I contact?

Contact information is there for you in the Overview tab. You can save Notes about your interactions too!

Where are they located?

The Map tab gives you directions. Use Route Planner to plan efficient visits to multiple prospects.

The Prospect Profile also works with . . .

Randall-Reilly will analyze your website visitor traffic and identify matches to our verified EDA Prospect Profiles. On a daily basis, you will receive an email with matched prospects, their location, links to view their Prospect Profiles and the pages they viewed on your website.
EDA’s Prospect Relationship Manager (PRM) allows users to track communication and set reminders within their EDA account, making it easy to manage important activities throughout your week.
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In 20 minutes or less, you’ll be taking the first step toward better strategy and faster growth. Fill out the form, and we’ll contact you to schedule your personalized demo.



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